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There has always been a lot of speculative talk that this
was, or would be, going on. But this is the first time we
have ever had any first-hand hard-evidence of that fact.
Just in case we didn’t understand what they meant, Google
went on to say that they may assign a "higher score" to a
web page when that web page is selected more often then
the others around it. Well duh…
My interpretation:
What makes this a little scary is that it is
self-perpetuating. The higher in the search engines you
are the more click-throughs to your website you
automatically get. The more clicks you get, the higher
your score. If Google puts too much weight on this one
score, it will make it that much harder to climb the rungs
of the search engine ladder.
What this tells me is that it will become even more
important to write really great titles for each of your
web pages. Not really great from the point of SEO, but
really great in the form of a “great and compelling
headline.” A good title that reads like a compelling
headline can often get more clicks then a link to another
website that is higher up the list. Ask any advertising
executive, people respond to headlines. If you hope to get
ahead you are going to have to make your website title
sound “more interesting” then the one above you until you
are at the top.
Search Engine Optimization Topics
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