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You are here: Web Publishing > Internet Marketing > Cross Linking Advice

Better Way to Cross Link Your Web Site

Is Your Home Page the Best Page?
Depending on how specific you’re being, you may want your link partner to cross link to a particular place on your site that may not even be your home page. Maybe (in the case of the Italian shoe company), you want to highlight the fact that your shoes are handmade. Your prospective link partner may be a company that makes handmade driving gloves, and your research has led you to believe that your customer base is highly similar because the primary concern is that the products are made by hand. You’ve found that a majority of your purchasers bought shoes directly after visiting your well-written and photographed page, “the ancient art of shoemaking”. But that page is four pages deep on your site. If (for some reason) you haven’t made that page your first one already, you’ll want to make sure your link exchange visitors start out on that attention-getting page.

Link Exchange Topics

Rules to Link Exchanges and Reciprocal Linking

Choosing a Reciprocal Linking Partner

Choose Complimentary Websites for Reciprocal Linking

Contacting Link Partners to Trade Links

What Page Should You Be Cross Linking Out?

Following Up with Web Site Linking Partners

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