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established websites and web pages then it is to a brand
new website or web pages. There is not a lot you can do to
make a new website appear to be older than it really is. I
guess you could forge the page creation dates on the
server, but then the page creation dates would be older
than the domain name registration date and cause an
irregularity. This would not be good.
It also looks like Google might not be highly scoring a website until a website reaches a predetermined number of web pages, and therefore, at that time a more positive scoring effect seems that it will take place. This might be a big disappointment for people producing single page sales letter websites or doorway and squeeze page websites that only have a couple or just a few pages.
It would make sense that Google would do something like this as they have a bias to providing valuable content to their visitors and sales letters usually have little to offer in the way of valuable content.
If I understood the patent description correctly, Google may first determine how old each page on a given website is, and then next determine the average age of all the pages on the website as a whole. When a specific page's age is newer than the average age of all documents on the website, then those particular newer web pages might receive an increase in its overall ranking score.
Here are some actions you might consider taking based on this new information:
- Sit tight, and wait as your website grows older each day, month, and year.
- Make sure that each of your websites has a total web page count of pages that can be indexed of, in my opinion, 15 pages or greater.
- Pay closer attention to which pages you want to give an overall scoring boost to and update those pages more regularly than your average website page.
- Purchase an older website with an already existing base of pages or at least base of established links. As a trial to this theory and technique, I purchased a domain where the website had been dead for at least 18 months. I paid $4,000 for the domain name (it’s web pages had long ago ceased to exist) and I inheirted 93 credited backward links from Google and 414 backward links from Yahoo.
(Editor’s update June 12, 2005: Since writing this article 72 days ago the Google backward links count increased to 98, and the Yahoo count increased to 460. )
With approximately 22 content pages added to the new website and AdSense on each of those pages, the website has produced and average income of $8.44 per day or, at the current rate, $3.080.00 per year. This in itself is a good ROI and I believe as new pages are added and as they increase in ranking, I will see closer to a daily AdSense revenue average of more than $18 dollars per day as occurred on March 8, where this website brought in $18.45. This would make the yearly income about $6,734 with the website breaking even around month 8 of its new life.
(Editor’s update June 12, 2005: Since writing this article 72 days ago the website ceased it’s dramatic rise and settled into a slower growth rate. The current daily average has risen to $9.84 from $8.44. If the website continues growing at this rate the website will reach $18.24 at the end of it’s first year of life. It would then make a projected income of $6,657.60 per year if it never increased it’s growth and all market conditions remained the same.)
Four thousand dollars is a lot to pay for a dead website, but it does go to show that this is a viable strategy and that you can get past the problems associated with Google’s Patent Section 1, Document Inception.
Search Engine Optimization Topics
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