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Google also goes on to say that for some specific types of
search queries, some sets of results will be more valuable
than others. In some instances, websites with stale
content may be more desirable in the search query result
set if that information topic doesn't need regular
updating. Fresh content is only good for information
topicss that require it. Also seasonally based websites
may may pop up or down in the rankings for a particular
search term based on the time of month/year, etc.
My interpretation:
As I understand this part of the patent discussion,
Google's scoring will be based on "determining a frequency
at which a particular website’s content changes over
time". This means they will be recording each time you
change your website in a significant way and trying to
determine a pattern of how you update your website.
From the information that Google records, they will be
determining a "frequency at which the content changes" so
they can come up with an average time between changes for
a particular website and an average number of changes for
a particular time period. With this information they will
then be able to compare the rate of change for one time
period vs. the rate of change for another time period. Why
would they want to know this? They need this information
so they can decide if your website is either a) seasonal
or b) dying a slow death of neglect, thus should be
diminished in the rankings.
So what does this mean in real life? If you are currently
updating your website every day and then decide to switch
to updating it once a week, your scoring in the historical
updating measurements at Google will probably shift. This
shift may very possibly be negatively until your new
updating schedule becomes once again the update average.
By slowing down your updating schedule, you could be
possibly sending the message to Google that your content
is not as hot (updated) and important as it used to be
which could cause a SE ranking decrease. Are they actually
able to do this at this time and is this an important
factor? I have no idea at this time whether Google can do
or is doing any of their proposed website tracking, but
it’s my opinion that you should operate and maintain your
websites with the assumption that they can.
It’s not just the frequency of updates and changes to your
websites that Google will be interested in, but also the
percentage of web pages on your website that you are
regularly updating and the number of new web pages you are
adding to your website. The proposed scoring system will
include the “total percent of pages changed” for your
entire website over a given time period. So to help
clarify this point, updating 5 out of 100 of your web
pages everyday may actually give you a lower update score
than updating 95 out of 100 web pages once each month.
The formula for scoring will be based on the website
changes (as described above) and will be determined by the
total number of new pages you have added within some
specific time period. This formula will include a
comparision of the current ratio of newly added pages vs.
pre-existing pages. Once again, it also accounts for the
total percentage of the pre-existing content web pages
where you made significant changes during this same timed
period. Here is a little example to help clarify this
point:
If you had: 100
pre-existing
pages
and you added:
10 new pages in
a specified period
then you would have a:
10% change of
new pages added (10 new pages /100 pre-existing pages)
And if you also significantly updated:
20 pre-existing
pages of content in this same period
then you would have a:
20% change of
updated pages (20 updated pages /100 pre-existing pages)
For the entire website in this same specified period you
would have a:
total website
change of : 27.2% (30 pages / 110 total pages)
Now just in theory, if we had two identical websites that
were about dogs except that the frequency of updates for
dog website (A) was daily, and the frequency of updates in
the same period for dog website (B) was weekly, then dog
website (A) should appear before dog website (B) in the
Google search engine’s rankings.
If this formula for measuring change was not already
complicated enough, add in another factor that not all
pages on a website are considered equal. The question
becomes what makes one page more important than another?
Web page importance is probably determined by the number
of internal and external links pointing at one specific
web page. In theory, the more links that point at a
specific page then the more important that page must be.
This being true, in most cases making a significant change
on your home page would give you a higher change score
than say changing a privacy policy page or contact us
page. So with this new factor added into this crazy
formula, you might be better off changing just (3)
important web pages regularly rather than changing 20
unimportant pages in the same specific time period.
Search Engine Optimization Topics
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