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You are here:   Web Publishing > Internet Marketing > Link Exchange Rules

Rules of Reciprical Linking and Link Exchanges


1. Never trade links through a Free For All (FFA) link program.

2. Try to not trade links with sites that the link page is in a links directory or called links.

3. Try to not trade links on a page that has more than 30 links on it.

4. Never trade links with a website that uses a CGI redirect to send your link back to your website.

5. Never link on a page that uses your URL as the link text.

6. Never use your company name as your link text. (Well almost never.)

7. Never exchange or use banners on link exchange pages.

8. Don’t trade links if the link page has a dynamic URL. (i.e. includes a ? somewhere in the URL)

9. Never trade links if the link page has links to adult content, gambling or casino sites.

10. Build links slowly, steadly and consistantly when ever possible. (one a week or one a month, etc.)

11. In-coming links within content are the most beneficial.

Are you satisfied with your site’s traffic? (Who is? Unless you happen to be Amazon.com.) Do you want to increase your number of unique visitors while boosting your rankings in the search engines? Do you have the uneasy feeling that you should be adding links to your site, but feel overwhelmed by the task?

This article is a step-by-step recipe for accomplishing link exchanges that will contribute to the success of your site. A terrific way to add some relevant, useful links to your website is to exchange links with others. Some website chores are accomplished with a few clicks, but setting up link exchanges takes a little sustained effort, so people tend to avoid it. It’s not brain surgery – it’s not even ingrown toenail surgery! Adding links doesn’t require rock-hard abs or giving up caffeine, just a little reading, a little typing. No big deal.



Link Exchange Topics


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