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You are here:   Web Publishing > Internet Marketing > Part One Summary – Google Patent Discussion

Part One Summary – Google Patent Discussion


The technology that Google is employing to make ranking decisions of individual websites is almost mind boggling as is the language and concepts found in their submission of their patent description. In this “Part One” discussion I have touched on a few of the more important elements of Google’s patent description. In the near future, I hope to continue this discussion and my interpretations of what this means in real life website construction and marketing.

When you take a few steps back from all this amazing technology and the scrutenizing of the 63 elements of Google’s patent description it all comes down to this. To gain a reasonably high search engine ranking all you really need to do is abide by a few of the following simple rules.

Rule One:
Create a good website with lots good relevant content and at least 15 pages.

Rule Two:
Add new content and modify content as needed to keep up-to-date and relevant with your chosen topic, modifying the top level pages first.

Rule Three:
Get as many links as possible from related industry websites, but make sure they link from their content pages and not a reciprocal links page.

Rule Four:
Write good and compelling titles and descriptions for your web pages that use your main topic key phrases as part of the text. Read a lot of National Enquirer and other magazine front cover headlines as you stand in the grocery store and think about these headlines as you write your own.

Rule Five:
In whatever you are doing, on or for your website, try to be steady in the frequency at which you do it over time and avoid spikes of sudden activity where you do a lot and then don’t do anything for awhile.

Rule Six:
When it comes to Google, if are doing anything for the single purpose of artificially improving your search engine ranking, assume you are going to be caught quickly and harshly penalized for it.

I hope that you have found this discussion helpful. I hope you will subscribe to my newsletter at http://www.bestwebpublishing.com where I discuss this and other Internet marketing topics. I would like to leave you with this last important thought mentioned eariler.

It’s not nice to fool Mother Nature or Google.

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