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You are here:   Web Publishing > Internet Marketing > Queries that Remain the Same but have New Meanings over Time

Queries that Remain the Same but have New Meanings over Time


Google says:
Google (according to the patent description) calculates whether the "information relating to queries" remains the same or changes over time, and then scores web pages based on this. Here is an example to better understand this. Prior to the terrorist attacks on September 11, the search phrase “9-11” would not have been related to terrorism, but after this tragic day, it always will be. Google will now be scoring documents and changing the returned results for a specific search query based on current events and social changes in society including language shifts and new slang phrases. Another good

example of this, made by some one else, was the meaning of the word "soap." The use of the English word “soap” is increasingly being associated more with “Simple Object Access Protocol” on the Internet, rather than a cleansing agent. So web pages referring to the Soap have been rising in the search results whenever the search phrase “soap” is used.

My interpretation:
There is not a lot to be said about this disclosure other than it is interesting and more proof that Google has some very smart people working for them. What this also tells us is that Google either has some human out there analyzing the changes of the human language, or possibly this is more piece of evidence that Google is monitoring what web pages in the search results get clicked on.

For example, if Google made half of the search results that display everytime the key phrase search “soap” is searched display website listings related to “Simple Object Access Protocol,” and then the other half of the search results show websites relating to cleaning agents or products; Google would soon be able to detect by just what visitors clicked on as to what proportion of the results should be about the “Soap protocol” verses “soap cleaning products.”

Once again I have no idea how they do this, but I do know that now 8 out of 10 results for the search phrase “soap” now talk about the “Soap protocol”, while there is one token listing that talks about “soap detergents”, and one token listing that talks about “soap operas.” It makes me wonder if Google has deliberately left the two token listings on the first page to see if there will be another social shift back to talking about either soap operas or soap detergents sometime soon?

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