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Web Hosting Advice
Shared hosting may mean being associated with other businesses whose work is the search engines that serve them. If you wind up sharing an IP address (unique web server address) with an for example, a spam website, this can cause you problems if the search engines associate your site as an highly spammed site. This can be avoided by asking for your own unique IP address.
See our list of good hosting providers that will provide you a unique IP address for only a small additional monthly charge.
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Website Sections
Click one of the main web site section links below for a stockpile of information.
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You are here: Web Publishing > Internet Marketing > Shared Hosting
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What is a shared hosting account and why they aren't ideal for internet marketing
What we will call web hosting throughout the rest of this chapter can actually be understood to be what is known as “shared hosting”. In shared hosting, the server on which your website resides also contains other people’s websites—several or several hundred, depending on the size of the server. Shared hosting provides website owners with what they need to run their sites without the need for highly technical experience or any in-depth understanding of how the server works. And shared hosting has another benefit: it’s very affordable.
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The downside of shared hosting include the possibility that someone else sharing your server is using an unfair amount of resources and more than their website is entitled to. This slows the server for everyone, and if they are running badly programmed scripts this might cause the server to not only slow down but to crash. Good web hosts keep those kinds of problems under control by shutting down websites with bad scripts or that are overloading the system. They either rearrange them by putting high demand websites on servers with lower demand websites or by upgrading them to have more resources like bigger hard drives, more memory, or faster processors. Good hosts also kick out hackers and spammers as a matter of course who might be eating up resources by mailing millions of pieces of email. These activities hurt the other customers and they hurt the company that harbors them. Getting rid of them as quickly as possible only makes good business sense.
Shared hosting may sometimes may mean being associated with other businesses whose work is considered less than savory by the general public and the search engines that serve them. If you wind up sharing an IP address (unique web server address) with an adult website, this can also cause you problems if the search engines associate your site as an adult-content site. This can be avoided by asking for your own unique IP address which might cost you an additional few dollars per month, or by making sure before you sign up with a hosting company that the host you are using doesn’t allow adult websites and other non-reputable types of websites.
Never Get Stuck with a Troublesome Hosting Account Again
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Web Hosting Topics
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- Why Bandwidth Can't Be Unlimited
- Operating System and Script Issues
- The Overselling of Web Space
- Hosting Hidden "Extra" Fees
- Other Hosting Plan Limits
- Building a New Website
- "Extras" that Help Increase Your Business
- Other Nice-to-Have Functionality
- Website Uptime Guarantee
- Website Uptime Monitoring
- Other Ways to Determine Downtime
- Consumer Protection Policies
- My SQL Database
- Understanding Server Loads
- Backing Up Your Website
- Control Panel & Server Side Includes (SSI)
- Windows or Linux Hosting?
- Raw Logs to Increase your Traffic
- Traffic vs. Conversions
- E-mail Accounts
- Gettting Email From Your Hosting Account
- Switching Hosting Providers and Services
- Overlap Between Hosting Providers
- Keeping E-mail Under Control
- Changing Your Name Servers
- Checking the Hosting Changeover
- Testing Hosting Server Speed
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